Marketing: Promoting for success

This article discusses the marketing process, beginning with the most important step - researching and identifying your target market. The ...

Existing customers are a known quantity You should already have a customer base, and have a fair idea of how ...

Salespersons sell, and you hire a sales force to sell. But your ultimate task is rather different: to get people ...

Building and maintaining good public relations is as important a business function as strategic planning, marketing, and sales activities. How ...

Advertising is one facet of a comprehensive marketing campaign. It provides a direct line of communication to your customers and ...

Tag: target market