Market your service as well as your products!
A service does not exists when you buy it. If you go to a hair salon, you cannot touch or ...
Tag: marketing
Market benefits, not features, to see bottom line results!
There isn't a business owner in the world who hasn't wrestled with the features vs benefits dilemma tossed at them ...
Enthusiasm – your #1 marketing tool
Customers respond to enthusiasm Did you know the Ancient Greeks thought enthusiasm was a gift from the gods? It is ...
Author advice on pitching
Ian Elliot works with companies to help them pitch. To him, the only reason you may lose out on a ...
Successful marketing for Toyota
Marketing used to be more of an artistic process than a scientific one. The toyota kluger has put a whole ...
Combine marketing weapons
The trouble with marketing is that there is no one, easy solution to solve your promotional needs. Direct mail ...
Check your order form
Product or service not selling? Usually we wonder if there isn’t enough demand to sell it. Or maybe the product ...
10-30-60 marketing rule
People often want to know how much they should spend on marketing. There is no standard answer, but there are ...
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