The importance of customer service
What exactly is Customer Service? If you had to allocate it as a separate expense in your financials, would you ...
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The importance of a business plan
Why do you need a business plan? A business plan is a blueprint for maintaining or expanding a business. It ...
The drawbacks of being online
The online world is not for everyone. In the rush to take advantage of the Internet, many businesses fail to ...
The do’s and don’ts of becoming a franchisee
Franchising can provide a satisfactory entry into business for many people. You should be copying an already successful and proven ...
The different types of franchises
As franchising has grown, its personality has evolved but its essential structure and purpose have stayed intact. Primarily, franchising fills ...
The cracked pot
A water bearer in India had two large pots, each hung on each end of a pole which he carried ...
The best customer service ideas
You know the stories: There's the legendary tale of a Nordstrom clerk who refunded the price of a customer's tires, ...
The art of business promotion
When was the last time you were rewarded for your accomplishments? How about the last time you rewarded the people ...
Ten marketing commandments
When you start your business, get ready for certain unavoidable expenditures. From renting office space and leasing equipment to purchasing ...
Stimulate sales with visual merchandising
Visual merchandisers are paid "big bucks" to make sure their employer's window displays and visual merchandising are eye-catching, especially when ...
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