Got a display ad coming up in the local paper? Distributing flyers in your area? Are you including a promo sheet in this month’s invoices to customers?
Here is a simple and effective way to lay out a print ad.
Start with a headline in large bold letters. You can phrase it like a question to pull people into the rest of your copy.
Follow that with a sentence in large, bold letters that explains your offer.
Insert a photo, illustration or graphic to add life to your ad. Then list your main features paired with the benefits they provide. Write them in bulleted form for quick and easy reading.
Finally, tell people how they can buy. Give them several ways to contact you, include your phone, email, Web site and physical location.
