Take notes
Note-taking demonstrates that you’re listening carefully.
A few prospects may feel uncomfortable about note-taking and will appreciate your courtesy in asking for permission.
If they do not give you permission, they probably won’t buy, and even if they do; they usually make poor customers. They are distrustful and often feel controlled by others.
Tell staff they’re appreciated
Tell employees why you appreciate them.
The number-one motivational tool – above money and type of work – is hearing a boss say “You’re great because…”
Leave a message
Leave a message whenever you reach someone’s voice mail.
Leaving only your name and number can suggest that you’re trying to get something without giving anything in return.
Humanise your Web site
Always try to make customers feel like they know the person behind the Web site. If people can see your picture, read your words, even call you, they are much more likely to buy. A certain level of trust automatically develops.
Don’t project the feeling that no-one was home. There can be lots of persuasive copy and good deals, but you must give the feeling that people are working at the site.
