The latest figures show Internet ad banners now only get about one person in 100 to click on them and go to the advertiser’s site. That is not nearly as good as banners once did, but it is right in line with the response you get from other kinds of advertising.
However, there are ways to make your banners work better:
- Design your banner as large as allowed. Bigger gets attention, pure and simple.
- New studies show people take only one second to glance at your banner. If you don’t grab them then, you’ve lost them.
- Don’t take the soft sell approach. A banner that surprises, shocks, entertains, or appeals to a strong special interest will get more clicks.
