Many small business owners are often intimidated by the thought of putting their businesses online. Others just quickly throw a site together just so they can say they “have a Web site” and then do nothing with it. In each situation, it is the business owner who loses.
When it comes to the Internet, surfers can be very unforgiving of mistakes. Having an “amateur” site can be more detrimental to your business than not having a Web site at all.
Creating an effective Web site takes time, money and a great deal of research and planning. But it doesn’t have to be hard! Like any business venture, if you plan your site and then budget accordingly, then you definitely have what it takes to create a Web site.
What does it take to build an effective Web site?
To create an effective Web site, however, you need to do your research and avoid making the amateur mistakes. You need to know the dos and don’t of Web design and how to market your site. This information, plus much more, will be available to you this month when Entrepreneur Business Centre releases the first in a series of guides to help you get your business online.
These “getting online” guides focus on all aspects of creating an effective Web presence from planning your site to your legal and tax requirements. The first guide outlines what you need to know to get a retail business online and also incorporates a section on e-commerce and creating an online store. Subsequent guides will focus on getting a service business online and how to be an online business.
