Marketing Advice
Effective promotional strategies to market your business
Promotional material comes in various forms and can be an effective and inexpensive means of marketing your business. Promotional tools...
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Direct mail advertising that works
For many companies the most effective means of reaching a wide audience is no longer advertising in large circulation publications...
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Advice to hidden valley cabins
Heritage Tea Rooms joined Townsville Enterprise as they didn't know any contacts. They then changed their menu seven times to...
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Author advice on pitching
Ian Elliot works with companies to help them pitch. To him, the only reason you may lose out on a...
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Successful marketing for Toyota
Marketing used to be more of an artistic process than a scientific one. The toyota kluger has put a whole...
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Creating an effective media kit
An effective public relations campaign needs more than just the occasional press release to be a success. A media kit,...
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Creating an advertising campaign
Regardless of which advertising medium you select, the words you use to deliver the message are critical to meeting the...
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Creating an ad
From the Mailbag. . . Q: I own a small mail order jewellery company and really can't afford to do...
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Combine marketing weapons
The trouble with marketing is that there is no one, easy solution to solve your promotional needs. Direct mail...
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Building a marketing plan in a day
Unlike Rome, your marketing plan can be built in a day. Here's how. Gwen Moraneth Talbert was a highly respected...
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