Marketing Advice
How to create a marketing campaign
Put simply, marketing is any activity that gains the attention of prospective customers in order to secure new business. Your...
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How to create a business image
Before you can begin to advertise or promote yourself, you will need to create a business image. If you do...
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How to choose a Web developer
Hiring a Web developer to build your site is possibly your most expensive option, at least in the short term,...
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How should you approach the media for publicity?
There used to be a saying that there is no such thing as bad publicity. For businesses, the right publicity...
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How much should you spend on advertising?
Advertising is a necessary part of any business. However, to be effective it takes more than just putting ads in...
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How do you develop a brand or image?
Building and maintaining good public relations is as important a business function as strategic planning, marketing, and sales activities. How...
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How customer understanding will help your sales
When you are are "cold" selling or feeling out prospects prior to meeting, making a sale can be difficult. Often,...
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How can small businesses get the most from their advertising dollar?
For most small businesses, big advertising campaigns are just too expensive. On the whole they are usually used by large...
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Harnessing the power of advertising
Advertising is one facet of a comprehensive marketing campaign. It provides a direct line of communication to your customers and...
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Enthusiasm – your #1 marketing tool
Customers respond to enthusiasm Did you know the Ancient Greeks thought enthusiasm was a gift from the gods? It is...
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