Marketing Advice
Packaging and your business image
The way you are perceived by the public can be manipulated by more than a carefully-placed advertisement or perfectly-timed press...
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Marketing: Promoting for success
This article discusses the marketing process, beginning with the most important step - researching and identifying your target market. The...
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Marketing yourself
Self-promotion can be difficult for many entrepreneurs who just want to get their products and services out in the marketplace...
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Marketing trendsetters
Maybe you weren’t the cool kid in high school. And now that cashiers call you “ma’am” or “sir,” you may...
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Marketing tips
How to get more from your marketing The following tips are designed to help you with your future marketing efforts....
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Marketing on a shoestring
You'd probably like to spend millions of dollars marketing and promoting your business – but the reality is, you can't....
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Market your service as well as your products!
A service does not exists when you buy it. If you go to a hair salon, you cannot touch or...
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Market benefits, not features, to see bottom line results!
There isn't a business owner in the world who hasn't wrestled with the features vs benefits dilemma tossed at them...
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Managing your promotional and advertising costs
Nearly every business needs to promote itself to attract customers because few can rely entirely on word-of-mouth, passers-by and referrals....
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Making the most of your business sign
Your business sign is the most important contact between your business and much of the outside world. Usually it is...
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