Articles
The importance of customer service
What exactly is Customer Service? If you had to allocate it as a separate expense in your financials, would you...
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The importance of a business plan
Why do you need a business plan? A business plan is a blueprint for maintaining or expanding a business. It...
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The drawbacks of being online
The online world is not for everyone. In the rush to take advantage of the Internet, many businesses fail to...
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The do’s and don’ts of becoming a franchisee
Franchising can provide a satisfactory entry into business for many people. You should be copying an already successful and proven...
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The different types of franchises
As franchising has grown, its personality has evolved but its essential structure and purpose have stayed intact. Primarily, franchising fills...
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The cracked pot
A water bearer in India had two large pots, each hung on each end of a pole which he carried...
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The best customer service ideas
You know the stories: There's the legendary tale of a Nordstrom clerk who refunded the price of a customer's tires,...
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The art of business promotion
When was the last time you were rewarded for your accomplishments? How about the last time you rewarded the people...
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Ten marketing commandments
When you start your business, get ready for certain unavoidable expenditures. From renting office space and leasing equipment to purchasing...
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Telemarketing sales techniques
A sales pitch, delivered over the telephone, is definitely different from one given face to face. But it is not...
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