Articles
Using email to attract customers
E-mail can be an effective way of attracting repeat custom to your Web site and a relatively cheap marketing tool....
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Using budgets and variances to control costs
Do you have a budget – and what relationship was there between the previous year's budget predictions and last year's...
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Using benchmarking to create a strategic plan
Creating a strategic plan for your business is often the hardest part of drawing up your business plan, but the...
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Use flyers & brochures to make your message soar
Flyers, mailers and brochures are affordable and selective means of getting information to a selected audience. They offer you more...
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Understanding your basic insurance needs
Understanding different policies The different policies of insurance have different wordings. It is important to distinguish between the different policies,...
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Understanding what is GST
GST is effectively a tax on final private consumption in Australia. The general rules on how it works are as...
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Understanding the franchise interviews and negotiations
Once you’ve received all the required information from the franchisor, you will enter a preliminary negotiation stage before you sign....
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Understanding Ape Psychology in Business
Leading creativity expert Michael Michalko once wrote about the psychology behind an experiment conducted with five apes in a cage....
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Turning aggression into sales success
Are you aggressive enough for sales? On the other hand, are you too aggressive? It would seem that sales, like...
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Try acting and see results
To stand out from the pack and be successful you must have the initiative to be a self-starter, to set...
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