Articles
Beep beep Bill Gates
At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated: “If...
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Become a high flying direct marketer
What you say and how you say it when it comes to your direct mail material will either make or...
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Basic rules for letter writing
Whether it be a personal letter or direct mail letter, it has to capture and hold attention, spell out your...
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Balancing business with retirement
Business owners know only too well the stresses associated with the day-to-day running of a small business. Small business owners...
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Avoiding Web site suicide
No matter how much Web site information is out there, there are still people who randomly create sites which look...
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Attainable New Year’s resolutions – really!
New Year’s resolutions about losing weight or organising the garage may not last more than a few weeks, but it’s...
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Assume nothing in business!
If there is any single secret formula to being successful in business - it is simply this - Assume nothing...
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Assessing entertainment fringe benefits
Entertainment provided to an employee (or associate) by an employer or a related party is subject to FBT. Entertainment of...
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Are your interviewing skills letting you down?
It is not only a potential employee which needs to do his/her homework in order to perform successfully at a...
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Are you ready to run a franchise?
There’s an old proverb that states, “Businesses don’t fail, people do.” Sure, businesses are affected by strategies employed by competitors,...
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