Articles
Packaging and your business image
The way you are perceived by the public can be manipulated by more than a carefully-placed advertisement or perfectly-timed press...
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Our world in perspective
If we could shrink the earth's population to a village of precisely 100 people, with all the existing human ratios...
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Organise your email
If you’re active online, you probably receive a fair amount of email and you respond or delete as necessary. But...
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Options for financing long term assets
When you are ready to expand your existing business, your greatest problem will probably be finding enough cash to satisfy...
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Negotiating – Let’s make a deal
Negotiation, like virtually every aspect of business, is an art. Here are some tips to help you fine-tune your skills....
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Mixing business with pleasure
Mixing work with family life has its pluses and its setbacks. It is important that you can identify both and...
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Mastering your performance at business functions
You know the situation: There you are at a business or social function and you end up sitting with someone...
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Marketing: Promoting for success
This article discusses the marketing process, beginning with the most important step - researching and identifying your target market. The...
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Marketing yourself
Self-promotion can be difficult for many entrepreneurs who just want to get their products and services out in the marketplace...
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Marketing trendsetters
Maybe you weren’t the cool kid in high school. And now that cashiers call you “ma’am” or “sir,” you may...
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