You can always tell when customers are watching their bank accounts more closely. They start to doubt you and need additional assurance that their money is being well spent.
Here are several ways you can boost customer confidence and get the sale.
- Many people are uneasy about buying over the Internet or via email. Give them your phone number, a convenient time to call, and plan to spend a few minutes getting to know them. That human bond often sets the customer at ease and gets their order.
- Offer a no-risk, money-back guarantee. Use that to your benefit, prominently stating your no-risk policy. Few people will take undue advantage.
- Be honest. No product or service can be 100 percent effective. Tell customers your offer doesn’t work for everyone, but you have hundreds of customers (or have talked with many) who have gotten excellent results. Prospects will be set at ease by your honesty and straight-shooting approach.
