Better, faster, cheaper business

Three ways to overcome resistance The key to persuading people isn't telling them what to think; it's asking them questions...

Beep beep Bill Gates

At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated: “If...

Become a high flying direct marketer

What you say and how you say it when it comes to your direct mail material will either make or...

Basic rules for letter writing

Whether it be a personal letter or direct mail letter, it has to capture and hold attention, spell out your...

Balancing business with retirement

Business owners know only too well the stresses associated with the day-to-day running of a small business. Small business owners...

Avoiding Web site suicide

No matter how much Web site information is out there, there are still people who randomly create sites which look...

Attainable New Year’s resolutions – really!

New Year’s resolutions about losing weight or organising the garage may not last more than a few weeks, but it’s...

Assume nothing in business!

If there is any single secret formula to being successful in business - it is simply this - Assume nothing...

Assessing entertainment fringe benefits