It’s an ad, ad world
New types of ads — and new kinds of advertising companies — are popping up everywhere. Resistance is futile. Or...
It’s all a matter of attitude
There are a number of ways to improve your attitude. The following are just a few. Be approachable. Make it...
How to Defend Price Attacks
"But the other guys charge a lower price?" There is a lot of competition undercutting your prices these days. The...
Is your existing legal structure the right one?
One of your most important decisions when you first started your business was the legal structure under which it would...
Is your credibility letting your down?
The absolute cornerstone of your ability to persuade is the level of credibility you have with the other person. When...
Is your business well protected?
Anticipation is a small business owner's greatest tool when it comes to business protection. Preparing for particular scenarios by properly...
Is this the right franchise for you? – Analysing your choice
Once you’ve selected a franchise, the next step is to analyse it thoroughly to determine whether it is really worth...
Is this a good time to advertise?
January is often the biggest month of the year for education and information products. It is also the best month...
Into the minds of customers
Good salespeople relate to prospects as people with wants and needs, not just as potential buyers. There are some universal...
Improving your memory
Five tips to help you remember not to forget. How’s your—umm—memory? Are you on top of things or are you...
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