Marketing trendsetters

How to get more from your marketing The following tips are designed to help you with your future marketing efforts....

Marketing on a shoestring

You'd probably like to spend millions of dollars marketing and promoting your business – but the reality is, you can't....

Market your service as well as your products!

A service does not exists when you buy it. If you go to a hair salon, you cannot touch or...

Market benefits, not features, to see bottom line results!

There isn't a business owner in the world who hasn't wrestled with the features vs benefits dilemma tossed at them...

Managing your promotional and advertising costs

Nearly every business needs to promote itself to attract customers because few can rely entirely on word-of-mouth, passers-by and referrals....

Managing your petty cash

We do not yet have a completely cashless society. This is unfortunate for business owners, because managing petty cash is...

Managing customer relationships

You know the drill: Go through the checkout line at the supermarket and whip out one of the several hundred...

Making the sale

Defining the needs of a prospect and clearly detailing the features or functions of your product or service that meet...

Making the most of your business sign