Tips for creating a contingency plan
Developing a plan for your death or disability Nobody wants to believe their business could be the target of an...
The power of testimonials
Testimonials from satisfied customers will show how your business can do a better job than your competitor when it comes...
The power of advertising
Advertising is one of the more popular facets of a comprehensive marketing campaign. It provides a direct line of communication...
The importance of managing your cash flow
Cash flow planning is critical to the growth and survival of your business, because if your business does not have...
The importance of customer service
What exactly is Customer Service? If you had to allocate it as a separate expense in your financials, would you...
The importance of a business plan
Why do you need a business plan? A business plan is a blueprint for maintaining or expanding a business. It...
The drawbacks of being online
The online world is not for everyone. In the rush to take advantage of the Internet, many businesses fail to...
The do’s and don’ts of becoming a franchisee
Franchising can provide a satisfactory entry into business for many people. You should be copying an already successful and proven...
The different types of franchises
As franchising has grown, its personality has evolved but its essential structure and purpose have stayed intact. Primarily, franchising fills...
The cracked pot
A water bearer in India had two large pots, each hung on each end of a pole which he carried...
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