How to Stand Out in a Saturated Market
When it comes to marketing, the most important thing you can do is to work out what makes you special...
What makes a good customer?
We all know that the "customer is always right" but few business owners realise that there are customers that are...
What is Succession Planning?
What is Succession Planning? Succession Planning is the process of identifying the people and process changes that are needed to...
What is marketing and how it benefits you
What's the difference between marketing and sales Marketing is the process of product and service planning, pricing, promotion, and the...
What is linking and framing?
Links are a fundamental thread to the Internet and the way users find information. Without links, it would be difficult...
What is a franchise operations manual?
The operating manual furnished by most companies will provide you with the knowledge you need to operate that business. It’s...
What factors do you need to consider when going online?
Because going online means you will be working in an unfamiliar environment and with new customers, you have to work...
What does and doesn’t sell online
Look at your products Before you create your Web site, you must have something to offer your customers. Unfortunately, selling...
What do you want to achieve online?
Your first and most crucial task before going online is to identify what you want to achieve. Unless you have...
What customers do and don’t want
It is difficult to say what customers want because they are all individuals, but what you can find out is...
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